How to create a website for your Reiki business when you have no budget

3 minutes reading time

Grow your Reiki business using these free tools*

  1. Client records
    1. Bookings
    2. Client sessions
    3. GDPR
  2. Diary
    1. New appointments
    2. Reschedules
    3. Cancellations
    4. Availability
  3. Brand
    1. Social media
    2. Website you’re here!
  4. Bookings
    1. Payments
    2. Financial log
    3. Receipts
    4. Reminders
  5. Startup checklist
    • Inspiration from experienced Reiki business owners

*A Keia plan from 33p-a-day would also take care of all this, including a dedicated Customer Support Manager for all the questions that haven’t been asked yet.


Websites on zero budget

  1. What should a business website do?
  2. What are the limitations of a free website?
  3. Where can I get my free website?

Websites can be incredibly sophisticated these days.

If you can imagine it, someone out there can program it (usually).

There are now several ‘website builders’ that let you do just that, with no programming or design experience.

  • You’re given a wide variety of templates to start with. ‘Drag & drop’ different modules and widgets to create exactly what you want. Colours, fonts, shapes and sizes – everything can be personalised to the n’th degree.
  • Most offer a completely free option, albeit with several limitations. We’ll cover the main limitations in section 2 below.
  • Wix and WordPress are my personal favourites, and we’ll return to them in section 3.

First though, let’s run through what the essential functions are, so as not to be distracted by bells and whistles that don’t help you to attract clients, nor run your Reiki business more effectively.

1. What should a business website do?

Whether your business is hairdressing or Reiki, whether you offer past life regression or help people to run marathons, your business website is there to inform potential clients:

  • who you are
  • what you do
  • what each service costs, and how long it takes
  • when you are available
  • how good you are (testimonials / blog posts)
  • your terms and conditions

Ideally, it would manage bookings (take payment, and update your digital diary) without you having to get involved – time is precious, this is admin.

You’d want as a minimum:

  1. Homepage
  2. Services and prices
  3. Testimonials
  4. Contact / visit us

The following examples are from a professional wellness website built with the free service from Wix

1.1 Homepage


1.2 Services & prices


1.3 Testimonials


1.4 Contact / visit us


2. What are the limitations of a free website?

2.1 Advertising

The free version will have something like the text below (designed with Wix), usually at the top of your homepage.

It’s not the end of the world, especially if you’re just starting out.

But obviously not ideal if you’re presenting yourself as a professional business.

2.2. Domains (your web address)

The web address for the free version above would be something like:

https://kinglanesalon.wixsite.com/

As with the advertising, this is usually something you can live with when starting out.

However, most businesses would much prefer something like:

https://kinglanesalon.com/

Would you agree this looks more professional?

Unfortunately, it requires your own domain which is a technical discussion beyond the scope of this guide, and always something you must pay for.

Reading up on this made my head spin – if you’d prefer to talk to a human being, please request a callback from one of our Customer Support Managers. They are not sales people, they won’t try to sell you anything.

2.3 Payment functionality always costs money

Similar to personalised domains, you cannot have a ‘book now’ function without paying for it in some way (also see the Payments section here).

If you are going to pay for a payment module, then you should consider its cost (which usually only covers the facility to take online or card payments) vs a Keia business plan which, from £9.98 per month, covers your entire business system requirements.

Please talk to a Customer Support Manager if you wish for further clarification.

Mindful Ayurveda (see below) used a website builder to construct www.mindfulayurveda.co.uk (ie a paid for domain), and then Keia to power the booking page.

Janet, the owner and a lovely lady, her CSM can testify, has chosen to embed her entire Keia profile.

Another approach could be to link a ‘book now’ button to their availability screen. Both work equally well.

Mindful Ayurveda, a holistic therapist based in the Wirral

3. Where can I get my free website?

Do an online search for ‘website builder‘ and you’ll see just how much choice there is out there. Here is a handy roundup of the leading options:

https://www.techradar.com/uk/news/the-best-website-builder

And go to the link below to download a free eBook on how to build your website – you’ll have to subscribe to their newsletter to reach the download, but they don’t spam you and it’s a genuinely useful list to be subscribed to (there are also lots of free resources and tips on their website):

https://www.websitetooltester.com/en/ebooks/website-creation-steps/

It’s worth doing your research before throwing yourself into one – better to find out now that something isn’t right for you, than after you’ve spent several hours putting together the homepage and price-lists.

Personally, I’m a big fan of Wix and WordPress, although much of that is due to familiarity:

  • The blog you’re reading was built by experienced programmers who favour WordPress. It integrates seamlessly with the rest of the website (custom built by another team of incredibly intelligent people using a dozen different technologies I barely understand).
  • When wellness professionals commission the Keia design team to make their website for them, they use Wix, unless the client specifically requests another website builder.
  • My fiancé’s Reiki, counselling and hypnotherapy website is made with Wix – also preferred by her dad who designed and built it for her, using the free options. The ‘book now’ buttons link to her Keia profile, and she runs a separate blog on WordPress that she set up and configured herself with no prior experience.

Wix and WordPress have many different strengths and weaknesses – here’s a good article comparing them head to head.

If someone you trust is recommending something else entirely, by all means consider it!

Next section: Bookings

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