Free business training and resources for the modern wellness professional
An index of Keia Pro resources and external links* we would heartily recommend to anyone wishing to expand their knowledge in this area
KNOWLEDGE AREAS
- Blogging for clients
- Business needs
- GDPR
- Leadership
- Marketing
- Numbers
- Profit & Loss
- Cashflow
- KPI’s
- Organisation
- Writing a business plan
- Tax
- Insurance
- Self-care & Resilience
- Using Keia
- Increasing revenue
- Reducing costs
- Improving operations
* External i.e. non-Keia links are denoted with ‘EXT’. Whilst everything we recommend directly is likewise a free resource, some sites also have paid-for content. We are not affiliated in any way, and receive no commission for any subsequent purchase you might make – they are recommended by virtue of their quality alone.
1. Blogging for clients
Blogging is of course a Marketing skill, however it has its own Area in recognition of its exceptional ability to gain you new clients, keep them engaged and grow your brand – all for minimal if not zero financial outlay.
- EXT – How to write a blog post
- EXT – How to write an introduction
- EXT – How to write sub-headings
- EXT – How to write a paragraph
- EXT – Power words
- EXT – Sensory words
- EXT – Seductive writing tips
- EXT – Writing lessons from 27 best selling authors
- EXT – Proof reading and editing tips
- EXT – 40 tutorials covering every aspect of blogging
2. Business needs
What are your business priorities?
- I want to go part time whilst continuing my job / studies
- I’m about to start a business / go private
- I have a website / social media profile, but it doesn’t take bookings
- I’m not happy with my setup but don’t have time for a new one
- I just want to reduce the cost of taking card payments
- I just want new clients
3. GDPR
- The GDPR, Keia and you
- What the GDPR means for wellness professionals on Keia
- GDPR privacy principles
4. Leadership
- 4 skills to run any wellness business
- A few minutes to understand… opportunity cost
- EXT – 3 lessons we can learn from the One Minute Manager
- EXT – 10 steps to lead a small but effective team
- EXT – 7 Qualities, Attributes & Characteristics Of Good Leaders
5. Marketing
- 4 skills to run any wellness business
- A few minutes to understand… the marketing funnel
- ‘About Us’ text that inspires clients to book
- EXT – Ultimate guide to digital marketing
- EXT – Customer avatar worksheet
- EXT – Customer value journey
- EXT – Free professional copywriting email templates
6. Numbers
PROFIT AND LOSS
- Example P&L for a part time holistic therapist
- Example P&L for a BACP registered counsellor
- Example P&L for a self employed personal trainer
- Example P&L for a hair and beauty salon owner
CASHFLOW
- A few minutes to understand… cashflow
- How to prepare a cashflow statement, and what to do with the results
- 9 expert techniques for beating the #1 killer of small businesses
- How to track ‘cash in’ with ease and precision
- Example cashflow for a part time holistic therapist
- Example cashflow for a BACP registered counsellor
- Example cashflow for a self employed personal trainer
- Example cashflow for a hair and beauty salon owner
KEY PERFORMANCE INDICATORS (KPI’S)
- A few minutes to understand… KPI’s
- 4 ways to use KPI’s like a winner
- 9 KPI’s to steer your wellness business to success
- How to set up a KPI reporting system without spending a penny
- Example KPI’s for a part time holistic therapist
- Example KPI’s for a BACP registered counsellor
- Example KPI’s for a self employed personal trainer
- Example KPI’s for a hair and beauty salon owner
7. Organisation
- 4 skills to run any wellness business
- A few minutes to understand… the planning principle
- A few minutes to understand… business systems
WRITING A BUSINESS PLAN
- EXT – How to write a business plan
- EXT – How to develop a business plan for self employment
- EXT – Checklist for writing different types of business plan
- One page pitch
- Lean Plan
- Standard Plan
- EXT – Example business plan for a physical therapy massage business
- EXT – Example business plan for medical practitioners and clinics
- EXT – Example business plan for yoga centers
- EXT – Business startup checklist
- EXT – Salon business startup guide
- EXT – Fitness business startup guide
TAX
- EXT – Sole Trader Tax – A Guide for Start-Ups & the Newly Self Employed
- EXT – Thinking of Going Self-Employed? The Key Finance & Tax Points You Must Get Right
- EXT – Tax made easy for counsellors
- EXT – A guide to expenses for counsellors
- EXT – A guide to expenses for hairdressers
INSURANCE
- EXT – Why do therapists need insurance?
- Insurance requirements by wellness area (P&L notes)
8. Self-care & Resilience
- Self-care & Resilience
- Mind Body Soul
- EXT – How to ride the waves of change
- EXT – 134 Activities to Add to Your Self-Care Plan
- EXT – 5 secrets to calming yourself
- EXT – 8 ways you can master self-care without spending a dime
- EXT – 30 Self-Care Tips: How to Avoid Sickness, Burnout, and Exhaustion
- EXT – Resilience and Overwhelm: How Full Is Your ‘Container’?
- EXT – What Is Self-Care And Why Is Self-Care Important?
9. Using Keia
INCREASING REVENUE
- Attracting clients to your profile a.k.a booking platform
- Want more clients, more enquiries and bookings? It’s free to get Verified in 3 easy steps
- I just want new clients
REDUCING COSTS
IMPROVING OPERATIONS
- Check-in Manager – keeping you safe and sound
- I’m not happy with my setup but don’t have time for a new one
- I have a website / social media profile, but it doesn’t take bookings
- Making it easy for your client to pay you
- How to track ‘cash in’ with precision and ease
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