Foundations of a Thriving Practice

3 minutes reading time

Intro

Back in 2020 when setting up Blossom Therapies, we realised there was a severe lack of practical business information for Reiki and energy / soul led practitioners.

In March 2021, Quy wrote ‘How to start or grow a Reiki business without spending a penny‘ based on the process we went through. 11 months on, at the time this Intro was written, Google ranks it:

Although great to see how Google rated his work, it also highlighted the lack of material out there.

We then realised it was missing something rather important, which we added to the mix and named the new ensemble, Foundations of a Thriving Practice (FTP).

Strictly speaking, it wasn’t missing, as there was a section on self-care. But prioritising your personal wellbeing – physically, mentally, emotionally, spiritually – and the significance of balancing yin and yang, needed to be highlighted much more.

In our opinion this is just as crucial as the two business foundations (getting clients and servicing clients).

FTP is the conceptual grounding for Spiritual Entrepreneurs UK, a free business community and resource centre, part of my and Quy’s journey to give back to the universe.

This post is FTP’s online home and index – each of the bullet points below will eventually link to a post, a podcast or a video, and we’ll be continually adding to them with what comes from discussions in the group, so please do keep checking back.

Whilst done with spiritual entrepreneurs in mind, it’s pretty much all applicable to wellness practitioners across the board, from acupuncture to zumba.

Whether you lift weights or minds for a living, we hope you find it of use, and wish you every luck in your personal and professional journey.

With love,

Jade & Quy

2/2/22

Sri Lanka, 2021

First things first

“Get your warehouse in order first.”

– A very wise person

Early in my career I (Quy) trained as an area manager with one of the world’s foremost retailers.

A fundamental basic drilled into us from day one, that has served me well ever since:

Before even thinking about inviting your first customer into the store, get your warehouse – and your shop front – in order first.

With so much choice out there, it’s hard enough enticing customers into your store, ready to spend their hard earned ££ on your products.

If they deign to enter, only to see missing prices or poor merchandising, or they ask you for something and you waste precious time looking for it in the back because your warehouse wasn’t in order…

  • At best, you miss out on a sale.
  • At worst, they go and tell ten people how shoddy your setup is.

Similarly, getting clients to book a Reiki or other healing session with you is a challenge in itself. You may have even paid good money to acquire the ‘lead’.

When (not if…) you succeed, you want to be sure that their entire experience makes as good an impression on them as possible.

This experience begins from the second they land on your website, or walk into your clinic – before they’ve paid, and certainly before your session starts.

Therefore, whilst ‘servicing clients’ is #2 in the customer journey, it’s what you should hone first before turning your attention to ‘getting clients’.

  • Could you / should you become a full time practitioner?
  • What to call your business
  • Using the 7 P’s to check your marketing mix is ready for action

Servicing clients

Got no budget? How to service clients at no cost

  • Your business website

In alphabetical order ie not necessarily relevance or importance

  • Payments

Getting clients

Got no budget? How to get clients for free

  • Who is your ideal client?
  • What problem do you solve for them?
  • How much should you charge?
  • MARKETING 101

Don’t worry, you don’t have to get to grips with all of these… think of them as a toolbox from which you pick and mix the ones that feel right for you.

In alphabetical order ie not necessarily relevance or importance

  • Advertising (online)
  • Advertising (good old fashioned paper based)
  • Blogging
  • Business cards
  • Collaborative marketing
  • Content marketing
  • Copywriting
  • Courses
  • E-mail
  • Leaflets
  • Networking
  • Podcasts
  • Press releases
  • Repeat clients
  • Search engine optimisation (SEO)
  • Social media
  • Word of mouth
  • Workshops / Retreats

Mind Body Soul

  • Yin yang

In alphabetical order ie not necessarily relevance or importance

  • Chakras
  • Daily self care
  • Guided meditations
  • Having a healthy relationship with money
  • Ikigai
  • Manifesting for abundance (success consciousness)
  • Values

Beyond the Foundations

As with the ‘getting clients’ toolkit, not all of these may be relevant to you, depending on how far and in which direction you want to take your practice.

In alphabetical order ie not necessarily relevance or importance

  • Account(ant)s
  • Business bank accounts
  • Business expenses
  • Business plans
  • Dealing with slow and non-payers
  • Different types of business ownership
  • Gadgets that will make your business / life – promise!
  • Managing cashflow
  • Health & Safety
  • Insurance
  • Recruiting and training staff
  • Should you register your trademark / brand?
  • Tax returns

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